66 North, Mimi Moocher / Festival Collection Windows

For the window display, we only had a hand-drawn sketch and imagery assets from their Look-Book Campaign to work from to create the desired collage effect, which consisted of multi-layers of both Vinyl direct to glass, double-sided printed preboard suspended with climbing rope and carabiners. All the graphic elements were produced using the most sustainable print production methods, we used Premium Re-Board for the internal collage elements and the vinyl graphics were printed in-house with latex inks.

It was also the 1^st time the brand ever showcased a window scheme with no product or mannequins, creating a visual point of difference to the surrounding competitors in one of London’s most iconic shopping destinations.