Hotel River Island Experience

RIVER ISLAND

Overview

Working closely with the RI Marketing team, we recreated the narrative from their AW24 Festive campaign which evoked the nostalgic decadence of a Glamorous Hotel. We designed an interactive customer experience that took the consumer on a journey from checking-in and then claiming their Hotel room key, which could unlock the mystery door and potentially win the star prize with the RI Guest services team.

A close up of a hotel key card with a gold string attachment

A hotel golden bell hop with packages on it

A wide shot of a shopping centre focusing in on River Island's pop up store

We designed and fabricated all 3D joinery elements, Vinyl wrapped the 7m Sq floor space with a Mock-Marble Monogram treatment, as well as styling the space with Vintage Hotel trolleys, an oversized Christmas Tree made out of Branded Christmas Gift boxes topped with a large bespoke velvet Bow and surrounded with Brass Rope and poles to frame the space. The activation lasted 4 days and drove footfall to their newly refurbished retail store and then went onto the Metro-centre for another Pop-up Brand experience.

We loved this collaboration with the RI Team and it was our absolute pleasure to bring this new initiative to life in the heart of the Birmingham community.