Hackett London – Spring Windows

HACKETT LONDON

Overview

We supported our brand partners Hackett London for the launch of their SS25 Window campaign. The brief was to create a narrative around the classic British weekend getaway “From the city to the countryside”, focusing on family bonds and classic country pursuits. The focus on the duality of the brands modern heritage and timeless collection of both tailoring and off-duty casual wear.

Hackett Retail Display store front shop window

A closer view of the window display at Hackett London

A close up of a brown and navy blue duffel bag used for visual retail display

Hackett London Beagle dog next to mannequin for window display

Hackett mannequin Mens clothing window display for a store front in London

We installed bespoke set build across both their London flagships in Regent St and Sloane St to enhance the storytelling with classic Georgian architectural facades hand-painted by our scenic artists and fabricated by our in-house joinery team. We then recreated a fishing jetty to showcase the mannequin looks and frame the windows with natural grasses, reeds and artificial water effect flooring along with blue sky graphic backdrops.

We also produced and delivered a full store rollout across their entire European retail estate with a ‘Toolkit’ approach of custom designed multilayered archways, topiary and VM elements to enhance the window environments and translate their visual language.