Goodwood Members Meeting
IWC / F1
Goodwood Members Meeting
Overview
Just two months away from the release of the movie F1, IWC Schaffhausen brought its collaboration with the highly anticipated racing feature to life at the 82nd Members’ Meeting in Goodwood. Actors Damson Idris and Kerry Condon, two of the movie’s main stars, were present at the event and shared intimate insights into their experiences of the film shoot.
Visitors could discover an original race car used in the movie filming at the IWC garage area. As a first at this intimate motor racing event, the guests experienced a breathtaking stunt demonstration on the Goodwood Motor Circuit, showing how high-precision car chase scenes are typically filmed in Hollywood.
We transformed existing outbuildings at Goodwood, with full exterior and interior fit outs. Creating an external showcase for the F1 car, hospitality areas and fully fitted pop-up for showcasing the latest IWC timepieces.
The existing structures were clad with shell scheme interiors built within the spaces using a combination of bespoke timber, aluminium frameworks, flooring and suspended ceilings, complete with fittings. All frameworks were wrapped in bespoke graphics. Other fabrication included bespoke display units, race suit displays and hospitality counters.