Fenwick, Festive Window

The inspiration for this year’s Christmas Campaign was ‘The Chronicles of Narnia: The Lion, the Witch and the Wardrobe’ by C.S. Lewis, which were brought to life in the Newcastle Fenwick Christmas Window. The fantastical world of Narnia was unveiled in front of children and families from Fenwick’s partner schools, hospitals and charities, as well as competition winners as part of their annual community initiative.

B_RD was tasked with re-creating this narrative across their key Fashion stores: New Bond St, Brent Cross, Canterbury and Kingston. We translated the festive elements such as the magical glistening christmas trees and silver wardrobes. (However, ours dissected and sank into the snow-covered floors). The New Bond St window also had elevated bespoke 3m carved trees adorned with hundreds of layers of metallic lametta tinsel and all 17 x windows each had an allocation of carved snow mounds for elevating the gifting product, with lametta dressed Christmas trees and fully covered metallic fringed layered backdrops and hand-built Wardrobes, with glamorous disco balls and a thick layer of artificial snow to complete the aesthetic.