Chelsea in Bloom Display 2025

HACKETT

Design
Production
Installation

Overview

B_RD were thrilled to work with our Brand Partners Hackett on the 20th Anniversary of the annual ‘Chelsea in Bloom’ event… This year’s theme is ‘Flowers in Fashion’ celebrating Chelsea’s place at the heart of many iconic fashion movements and it being one of the world’s most stylish destinations.

Hackett Designer suit in Chelsea Bloom Display

Hckett Chelsea in Bloom Shop Front Visuals

A tie to tradition full in bloom printe design services sign

Hackett floral trousers and shoes displayed on a mannequin close up

Hackett London floral display outside the window

We worked directly with Hackett’s creative team to bring to life a signature piece of their heritage in the form of Giant Silk Tie formed of thousands of Statice flowers in multiple shades. The sculpted piece undulated across the entire facade of their iconic Sloane St Flagship intertwining around the Georgian architecture of the building.

The display will be on show from the 19th – 25th May to celebrate the start of summer, as part of the Chelsea’s prestigious annual floral art show and London’s largest free-to-attend festival of flowers.