Joseph, 40th Anniversary ‘Stripe’ Window

Overview

We were thrilled to work with our Brand partner Joseph-Fashion on the celebration of their 40th Anniversary LFW Campaign. The inspiration for the window concept was born from taking the bold monochromatic black & white stripes from their iconic shopping bag and translating them across every aspect of the window environment from the external Façade to the walls, floor, table, chairs and even the mannequins, which all had to be covered in Joseph stripe effect that defines their visual house codes.