Autumn window display ideas for retail
All retail store owners know that a window display is the message to the world, so creating a seasonal window display is a great idea to entice customers to explore a new collection. When you picture autumn, you see the leaves changing colour, you feel the temperature falling, and you wear cosy jumpers and drink warm drinks. And believe it or not, all these elements can be incorporated into an autumn window display. Here are our recommendations on how to design your storefront for autumn.
Why you should create an autumn window display
Creating an autumn window display is a great idea for your retail store because it offers a unique opportunity to engage customers, attract foot traffic, and create a memorable shopping experience. If you incorporate the season’s colours and themes into your window display, it adds an extra element of excitement to your products or display.
Autumn window display ideas for retail
So, if you’re unsure how to create an autumn window display, here are some ideas to get you started.
Bring the outside in
Let customers know that autumn has arrived by using props and organic materials like leaves, plants, and flowers. You can make them into arrangements and hang them from the windows, or get some vinyl stickers to put on the glass. This helps to draw attention to any new products you want to display in the window.
Use warm colours
Naturally, from bringing the outside in, you would have gone straight to warm colours like reds and oranges. This helps create a cosy atmosphere whilst adding a pop of colour against the browns outside during the time of year. Be sure to strike a balance between colours, as too many can give window shoppers too many things to focus on. Consider what colours will make your merchandise stand out without being too overwhelming.
Use wood for texture
Wood is a great material to use to add texture to your window display to create a rustic feel. You can use anything from oak, maple, or pine, just make sure you decide on what type of wood will best fit your theme.
Keep it classic
The best way to captivate potential customers is to fill your window display with seasonal classics! Think Halloween and pumpkins. They can be used as a focal point by varying the sizes and shapes rather than mixing all elements of autumn. Sometimes, simple is best!
Frame the scene
Utilising the expertise of an agency, like B_RD, we can take all the stress away from making your autumnal window display stand out from the competition. A simple display can be elevated to an immersive brand experience, and with sustainable materials and processes more available than ever, it doesn’t need to cost the earth.
Our top tips for creating an autumn window display
Our top tip to create an autumn window display is to use the 3-layer rule, which allows retailers to give depth to the display. The first layer consists of the props, vinyls, or chalk pens, which add the touches of colour to the window. The second layer is the main event, which involves your merchandise. This could consist of mannequins or specific equipment, depending on your retail store. Finally, you can add the backdrop, which could be the store itself, or add a bold colour as the background boarded window.
Create your autumn window display with B_RD!
Update your retail window display with help from the professionals at B_RD. We have the experience to create a captivating design that attracts attention, boosts your brand’s image and increases sales by utilising stunning window displays with an autumn theme to drive customer traffic.
Bring your ideas to life or chat with one of our creative team members by calling us on 01664 494 750 or sending an email to hello@wearebrd.com. Contact us to turn your autumn storefront vision into a reality.
