Top 10 summer window display ideas for retail
The window of any business is often the first opportunity to make a positive impression on potential customers. First impressions matter, so a summer window display is crucial to show what your business offers. People are also more likely to go out in summer with extended daylight, and an attractive display can do wonders for increasing store traffic.
When you only have a few seconds, it’s important to stand out. A window display communicates to potential customers what your business is about. Regardless of what you’re trying to promote, a vivid retail design can do more than just showcase a product or service; it can tell a story, create an experience and boost your brand’s visibility.
Why you should create a summer window display
A summer window display is more than just a way to decorate your retail store. It’s a marketing opportunity to attract customers, promote products, and enhance brand awareness. When people see a new eye-catching display, it piques their interest. This can lead to an increase in foot traffic, as customers who are curious and enticed by your display are more likely to enter your store.
If your goal is to attract attention to a new product or service you’re offering, an immersive window display can successfully spread the word. An impressive display can also capture attention on social media and through word of mouth. It’s just a good way to showcase products you’re offering, as sometimes a customer might be unaware at a glance. A summer window display can effectively relay any meaningful message you’re trying to convey while stimulating interest.
Summer window display ideas for retail
A bright and bold colour scheme
One summer window display idea to consider is using a bright and bold colour scheme. Nothing attracts attention like bright colours. This is especially useful if your display has a summer theme. Bright and bold colours evoke an inviting atmosphere and are a good way to draw attention.
A bright colour scheme will make your window display visible from a distance. It will also help to refresh your window display and create a sense that there’s always something happening at your retail store.
Styled summer mannequins
Mannequins are another proven method of promoting new summer looks or creating a buzz with a unique activation. Whether you’re promoting specific services or offers, mannequins are a clever way to get attention and showcase a wide range of products. It’s also a cost-effective method to promote your brand. If you’re looking for a simple and effective way to get attention to your store, then consider styled summer mannequins.
Beach and holiday vibes
Capture the essence of the season by creating a summer and holiday-themed activation. This can include everything from sand, beach chairs, inflatable palm trees, a cabana or tiki hut – you can be as ambitious or practical as you like. A summer window display creates an inviting atmosphere for customers and can help increase sales.
Summer sports
A vibrant layout with a bright colour palette of blue skies, astroturf and mannequins posed in mid-action can create an energetic summer sports aesthetic. This summer window display is great for showing sports equipment, clothing and a broad range of athletic apparel. A summer sports window display can showcase an array of different products and advertise a variety of services. The dynamic design encourages consumers to want to know more about the display, making them more likely to visit the store.
Floral, natural and garden themes
Another popular summer window display idea involves evoking themes of nature and tranquillity. A floral garden theme creates a sense of serenity and comfort for customers. Check out our past summer garden gathering activation and Goldsmiths Late Summer campaign to see for yourself how the imagery of nature can highlight an array of stunning products.
Summer props
Kick off summer the right way and refresh your storefront with exciting summer props. This display sends the message to customers that you’re offering new products and services and can entice them to enter your store. It also serves as a cost-effective way to update your display window. Customers are also likely to notice attention to detail and changes to a store, which can spark their interest in your store.
Interactive elements
When customers see interactive elements positioned at eye level, they’re more likely to engage with your brand. This can be anything from QR codes to discounts and other elements they can interact with on their phone. It can be as simple as a spin-to-win wheel that provides offers and prizes.
Promote discounts
Your retail store may have great offers and discounts, but they won’t drive foot traffic if customers are unaware. Promoting discounts on your summer window display can create a sense of urgency with customers if they see that something is only for a limited time. Your window display can be a powerful sales tool if you use it right, but be careful, as consistently promoting a sale can lose its value and negatively affect your reputation amongst customers.
Lighting
Spotlight your products, services and promotions with an eye-catching, well-lit display. Lighting is a useful tool not just for an aesthetically pleasing display, but it also helps your storefront stand out, especially at night or in low-light areas. The right lighting display can draw focus onto products you’re advertising and inform customers of any ongoing promotions and keep them looking at your window for longer.
Keep it simple
When in doubt, keep it simple and straight to the point. We understand it could be tempting to go over the top. Still, a minimalist approach helps let customers know about your brand, rather than displaying a cluttered image that can confuse them. A simple message promoting a product or service sends a direct message. The right messaging can still encourage customers to enter your store without being excessive.
Our top tips for creating a summer window display
Creating a window display can be filled with challenges. If you have something ambitious in mind, we recommend consulting with our design and production team at B_RD.
If you emphasise standing out, lighting and interactive elements such as QR codes are great ways to encourage customer engagement. Remember, it doesn’t have to be extravagant; it’s important to update your summer window display to show that your retail store is changing and offering new offerings.
Create your summer window display with B_RD!
Update your retail window display with help from the professionals at B_RD. We have the experience to create a captivating design that attracts attention, boosts your brand’s image and increases sales by utilising stunning window displays with a summer theme to drive customer traffic.
Bring your ideas to life or chat with one of our creative team members by calling us on 01664 494 750 or sending an email to hello@wearebrd.com. Contact us to turn your summer storefront vision into a reality.
